Skip to main content

3 Ways to Build Trust with Your Page Visitors



The fastest and most effective way to engage your readers with your content is to draw them into a story. People are naturally pre-disposed to want and enjoy stories. If you can wrap your web page content in an engaging story that connects emotionally with your reader, you have a better chance of getting them to follow your call to action.

The Power of Your Personality

The story you create can be either your own first person account of something that changed your life, or it can be the story of somebody else, such as a character you create. In either case, the purpose of the story is to get the reader to connect with the subject of the story. The problems or challenges you or your character experience should be the same problems your readers are having.
The story you create naturally needs to have a happy ending. In the case of sales copy, for example, it will always be the way the product solved the problem and improved the subject’s life forever.
When your prospective customer relates to the story’s subject, they project the solution your product is creating their own problems, making them more open to the idea of purchasing your product.
Whether you use a character-driven or first-person narrative, it’s important that you inject your personality into the story. Try to use familiar language that makes it easier for the reader to make a connection with the story you are telling them. This will put them at ease and help them see more clearly the benefits of your product in their lives.

Creating Trust in the Product’s Power

 The character you feature in your story may be the nominal subject, but the true hero needs to be whatever you are promoting in your call to action.
For example, if you are creating a sales page for an eBook on how to cure acne, your story will describe the horrible problems that acne created in your life or that of your character.
But the true hero of the story will be the product that you discovered that cured your acne forever and caused radical improvements to your life: You gained more confidence, you were more popular than ever, your sex appeal increased and you finally found true happiness, for example.

Social Proof

Web copy frequently uses social proof to reinforce the positive message about the product they are promoting. Social proof is sometimes referred to as the “bandwagon approach” because it feeds the natural human psychological desire to be part of a larger group.
Your web page visitors will be more open to following your call to action if they believe others already use and endorse your product. According to Google, 70% of Americans now say they look at product reviews before making a purchase. Adding testimonials to your sales page is often enough to tip your readers into making a buying decision.
How to Get Testimonials
Obtaining testimonials isn’t as daunting a task as most people believe. In fact, it’s actually quite easy.
First, it should be noted that you don’t want to make up testimonials. That would be dishonest and also a violation of Federal Trade Commission regulations.
But there is nothing preventing you legally or ethically from asking family members or friends to write testimonials for you. You are not required to disclose your relationship with the person who gives you a product testimonial.
Another option is to send emails to people who already have purchased your product and ask if they would be willing to write a brief testimonial. In most cases, if you ask for somebody’s help they will happily give it to you. This is especially true if your customers are already satisfied with the quality of your product.
Seeking Endorsements
A third option is to offer your product for free to people who are considered to be authoritative in your niche.
For example, if the original product you created is a video series on how to improve your golf swing, you could reach out to club pros in your city. Send them your product for free with the request that if they found it helpful to send you a brief testimonial that you could include with future marketing collateral.
Even if only a couple responds, you can use their testimonials in marketing materials for many years to come.
If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

 training

Comments

Popular posts from this blog

Facebook’s Predictive Analytics – A Love Story

Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships?

As a posting on the blog FierceBigData put it on February 19, 2014: “‘During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple,’ writes Facebook data scientist Carlos Diuk in his ‘The Formation of Love’ post.

‘When the relationship starts (day 0), posts begin to decrease. We observe a peak of 1.67 posts per day 12 days before the relationship begins, and the lowest point of 1.53 posts per day 85 days into the relationship. 

Presumably, couples decide to spend more time together, courtship is off and online interactions give way to more interactions in the physical world.

Facebook as Cupid?

To put it another way, Facebook knows before you do when you are going to become a couple. It certainly knows long before you announce it on your relationship status.

What’s mo…

“traffic system” that gets you massive amounts of traffic

What’s the biggest challenge people have with online marketing? 

Getting quality traffic. 

Well, I’m excited to announce that Matt Lloyd has released a brand-new “traffic system” that gets you massive amounts of traffic and turns it into immediate and recurring cash. 

It’s called Traffic Generator Pro. Check it out here. 



With Traffic Generator Pro, you get: - Cutting-edge training from real “in the trenches” traffic experts - Access to a system that turns your traffic into Instant Cash - Done For You lead-capture pages that will build a “cash on demand” email list for you on auto-pilot 

Learn more about Traffic Generator Pro here. 

Watch this Video to Get Traffic on Demand

How to Raise Your Email Marketing

Email marketing has become increasingly more challenging over the last few years. 

With people signing up for multiple email accounts, Gmail changing where your text messages go, and more people deleting your email than opening them, running a successful email marketing campaign takes a lot of work.

There are a few ways that you can take your email marketing to another level. This may help you send better email messages to the right people at the right time. 

Once you strategize and streamline your e-mail marketing, you will see a measured improvement in how your email marketing performs.

Here are a few ways that you can make your e-mail marketing this year.


Send emails only to the people who would like them
 A lot of the reason that your email marketing may be looking like it is failing is because you are probably sending your e-mail to the people who don't want them. 

Individuals who get your e-mails, but don't want them usually end up deleting them without opening them or marking …