Skip to main content

How to Make Your Products Irresistible to Customers



Once possible customers land on your website, the chances are they have never observed of whatever you are promoting. But by the time they finish reading your web copy, you want them to be wondering how they ever before lived without it.

Creating desire for your product can be accomplished in a number of ways. The most common are to show that your product is the permanent solution to an aggravating problem that your customer is having.

For example, if you original info system is a music series on techniques to stop smoking, you want to frame your sales page so that your product is the fastest, easiest and most effective way to completely stop smoking.

The Pre-Sold Customer


There's a magic formula that car salesman knows that they don't often share with lay people: People don't walk into a car showroom because they don't want to buy a car. In almost every case, they may be there because they already have made the decision to buy a car and possess the money or credit to buy it. Generally, additionally, they would prefer to drive off in their new car as quickly as possible.

The same concept holds true when potential customers land on your website. It's as if they may be walking into your showroom. They haven't arrived there because they found your page randomly. They are there because they want to buy products like your own.

So as the creator of your sales web page, your job is simply to get them to do what they already want to do in the first place.

The quickest way to drive somebody to make a buy decision is to appeal to their emotions. Make use of standard sales techniques such as storytelling, social evidence, scarcity, and others to pull on the readers' heartstrings and encourage them to take the action that you want: To buy your product as quickly as possible.

How to Describe Your Product


When you describe whatever you are promoting on your website, you don't want to waste a lot of time on details unless they improvement the emotional story that you are selling.

Your prospective customers probably already are familiar with whatever it is you are promoting. So they don't need to know that your eBook is 425 pages long, or that your video series will come in five 12-minute episodes, and so forth.

Any descriptive words you use to advertise your products need to be there for a reason: To push your clients to make a buy decision.

Features vs Benefits


Most customers not necessarily thinking about what your method. What they really want to know is exactly what it will do to make their lives better.

Therefore rather than focusing on detailed features of your products, what you would like to spotlight to your readers is the benefits they will receive if they purchase your product.

For example, if you are promoting a course on how to convert your home to solar power, your visitors are much less interested in how many panels you will need or what the final electrical output is heading to be.

What they really want to know is that when they get your product they will have an overabundance independence, they can save huge sums of money, they are saving the planet by reducing their carbon footprint, and so on.

Put simply, features tell but benefits sell!

Power of Reverse Psychology

Another very effective sales technique is using reverse psychology to motivate your readers into wanting your product even more.

This is when you tell them - usually toward the end of your sale letter - that they may well not be the right customer for your product. For example, if you are promoting helpful information for how to improve your love life, toward the end of your sales letter, suggest that if your visitors aren't ready to make an emotional connection with another person and/or afraid of committing to a relationship, then they probably aren't the right person for your product.

This puts you on the defensive because, of course, those are precisely the benefits they want. Otherwise, they wouldn't be considering your product. Sometimes this can motivate them into making buy decision just to prove you wrong.

If you'd like to find out more about making money online, and a way to generate conversion-ready Website marketing prospects each month, click here to learn about my done-for-you system.

Comments

Popular posts from this blog

Facebook’s Predictive Analytics – A Love Story

Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships?

As a posting on the blog FierceBigData put it on February 19, 2014: “‘During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple,’ writes Facebook data scientist Carlos Diuk in his ‘The Formation of Love’ post.

‘When the relationship starts (day 0), posts begin to decrease. We observe a peak of 1.67 posts per day 12 days before the relationship begins, and the lowest point of 1.53 posts per day 85 days into the relationship. 

Presumably, couples decide to spend more time together, courtship is off and online interactions give way to more interactions in the physical world.

Facebook as Cupid?

To put it another way, Facebook knows before you do when you are going to become a couple. It certainly knows long before you announce it on your relationship status.

What’s mo…

New Rare Grey Best Selling Roger Federer Hat Cap Litmited Edition

New RF Roger Federer Hat Cap Limited Edition Rare Grey Adjustable Tennis Hat New and Very Comfortable To Wear

He's been out of ATP tour action since Wimbledon, but Roger Federer sported a burgundy look at Paris Fashion Week that has insiders including the likes of buzzing over his formidable style sense. Whatever you think of the turtleneck-with-suit look—a Royal Tenenbaum character? Steve McQueen? a Get Smart bad guy? Hugh Hefner?—Fed doesn't care. Fed does what he wants, and he pulls it off immaculately. Indeed, he will continue to do so forever.

The 34-year-old found himself a front-row guest alongside his perennial gal pal, Anna Wintour, at runway shows conducted by






Few Steps to Attaining Your Greatest Desire

Few Steps to Attaining Your Greatest Desire
Some people like to use “vision boards” to help themestablish what they want. They’ll find pictures of the things they want, assemble them onto a board, and stare at them every day. They might have pictures of cars, mansions, holidays, expensive clothes, fine dining and anything else they want to have. There’s nothing wrong with wanting something you don’t have, but staring at a picture won’t cause it to magically manifest itself.READ MORE