we outlined the growth of branded video as it accounts for over a third of brands’ digital video budgets, and projected to increase 10% in 2016.
And it’s easy to see why, as advertisers use branded video to create emotional connections with consumers through sight, sound, and motion.
However, this strategy poses tough challenges for advertisers. While the obstacles range from cost to scale, it’s clear that connecting emotion and technology is key to overcoming each.
To make the most of branded video’s potential, brands must tell their stories as part of an engagement continuum – an immersive content cycle built on meaningful insights and powered by leading ad technology.
In our mini eBook, A Comprehensive Guide to Branded Video, you’ll learn how to solve these challenges with the key solutions every advertiser needs to know.
Download today and learn how to take full advantage of branded video as part of your advertising strategy. -