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Showing posts from June, 2017

Facebook’s Predictive Analytics – A Love Story

Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships?

As a posting on the blog FierceBigData put it on February 19, 2014: “‘During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple,’ writes Facebook data scientist Carlos Diuk in his ‘The Formation of Love’ post.

‘When the relationship starts (day 0), posts begin to decrease. We observe a peak of 1.67 posts per day 12 days before the relationship begins, and the lowest point of 1.53 posts per day 85 days into the relationship. 

Presumably, couples decide to spend more time together, courtship is off and online interactions give way to more interactions in the physical world.

Facebook as Cupid?

To put it another way, Facebook knows before you do when you are going to become a couple. It certainly knows long before you announce it on your relationship status.

What’s mo…

If I don't have money to get started, what can i do to get start?

3 Things To Your breakthrough

Facebook Posts: There is No Ideal Time

When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. 

Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”

These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. 

The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”

It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.

You have to figure out when is the best time for your brand to post on Facebook. 

Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best t…

Innovative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories

Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.

A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. 

When you share this content, lead lock it. …