If you are promoting affiliate marketing products, there are various marketing strategies you can choose from. So which is the most important?
To be successful in this industry, the main thing that you should learn is direct response marketing.
But many people who are starting out possess the first instinct to do brand advertising ...
For instance, they focus on getting their new logo design, getting the business enterprise cards comprised, getting the elegant website and all that, but all that is clearly a throw away of time for a whole new business getting started. Because you are not making ANY money!
In the beginning, you should be focused on just one single thing--getting customers.
Quite simply, you need cash flow. You need to get the quickest way to get paying customers before you, to get that cash coming in and account the growth of your business.
But so many people get this to over-complicated, if it is really just a matter of thinking, "What's the shortest course between where I am today and me getting my first customer?
"Is the shortest path placing an advertisement in the neighborhood newspaper? Putting an advertisement in a magazine that your market is going to read? Could it be going online and putting a Facebook Advertising and targeting a certain audience?"
You want to pick that shortest way to make a sale, and then use immediate response marketing to get that deal.
Direct response marketing, in essence, means you're adding out marketing to a particular market, and there is a very specific call-to- action.
Below are a few types of calls-to- action ...
You could inform your possibility to call your 1-800 number to get more detailed free information ... You could tell them to opt-in their name and email upon this lead capture web page ... You might even tell them, "If you are interested, here's my email address and send me a contact."
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Direct Marketing versus Brand Marketing
Here's what separates "direct response marketing" from "brand marketing ... "
Direct response has a measurable action you're requesting in your advert.
Therefore, by the end of your campaign, you know just what you spent, and you know just what kind of results you get. Maybe it's 30 leads, maybe it's two sales, nevertheless, you can actually evaluate it and discover where your money is going.
Whereas with brand advertising, you just put an image of your brand somewhere, if you do that million of times, people will start recognizing your product. This is usually for big companies like American Express, Coca-Cola etc. It clearly does not work for the person starting out in this type of business, and it's really about the last thing you should do.
My advice is to learn immediate response marketing. And one great person to discover that from would be Dan Kennedy, one of the best mentors.
I have a lot of his products, and I am to a few of his seminars. He educates old-school direct response marketing, in comparison to what you usually see online with the latest internet marketing strategies.
But if you have a choice between learning bright new tactics that arrived the other day, or learning proper immediate response marketing concepts that underlie those methods, you should definitely learn the latter--because those marketing rules never change over time.
So I want to focus on this again ...
The first thing you should do for your business is learning direct response marketing concepts.
With good direct response marketing, you're actually heading to use that lead via a filtering process, or what many marketers refer to as the "sales funnel."
As they undertake each step of the funnel, they will learn who you are, what your business is focused on, and what kind of value you can provide. Your process will be filtering those leads, so that the only leads that actually get in front of you, are the ones your sales repetitions have a good potential for closing.
By enough time they're prepared to sign-up, are going to properly educated on what you do and the worthiness you can provide. Plus, they will be preconditioned to want to do business along with you over your rivals. That's REAL brand commitment.
When you start studying immediate response marketing, you will learn many of these things. The first thing I did as I began was virtually going and got books by Dan Kennedy and began teaching myself.
There's also another dude out there named Joe Polish, and he has a whole lot of great direct marketing products as well.
One of is own products (and I do not get anything from recommending this for you) is named Piranha Marketing. Nightingale-Conant publishes this program, and you could buy it for about $300-$500.
If you wish to learn immediate response marketing, it's one of the best courses you can ever get.
Run your First Paid-Ad
Once you cover the basics of immediate response marketing, the next thing you want to do is focus on establishing and jogging your first paid advertising.
Again, whether it's newspapers, journals, Facebook, or whatever it is, create your paid ad, then place the advertisement, measure and act in response, and then modify predicated on the feedback.
You then go and do it again, and again, and again...
That's all this business is--it's a continuous cycle of inserting ads, discovering the response, and changing predicated on the feedback.
When you can the main point where you're making a revenue, where you can spend one dollar, and reliably predictable reunite a $1.10 or $1.20 and become profitable--then you can start taking those profits and reinvesting them back into the advertising. And that's how you start scaling your business.
So in conclusion, when you're first starting out, you need to AVOID branding yourself--avoid getting business cards and an extravagant website ... IN SUPPORT OF give attention to learning immediate marketing. Then apply your new direct marketing skills to Paid Advertisings and start traffic monitoring your results.
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